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Get detailed information for your most popular queries.
SSA tells you which of your most popular queries are returning zero hits. Searches that return zero hits frustrate users and result in lost opportunities. Use this information to review your content and queries in order to reduce the zero hits problem, increase user satisfaction and conversions.
Find the click-through rate for each of the top queries. Low CTR for a query means people are not clicking on search results for that query. This implies people are not happy with perceived quality of search results. Every time a person searches for something and doesn't click on one of the search hits the opportunity to show relevant content or product is lost, a chance of user abandonment increases, and conversion rate decreases. Use this data and make an informed effort to improve search results relevance.
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| Monthly Actions
(# of searches and clicks)
|Data Retention||1 day||2 months||3 months||4 months||5 months||6 months||9 months||>9 months|
| Filter Combinations
(# of slice-and-dice dimensions)
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